Betfair is one of the world's largest international online sports betting providers and pioneered the first successful Betting Exchange in 2000. The Betting Exchange, where customers come together in order to bet at odds sought by themselves or offered by other customers, has eliminated the need for a traditional bookmaker. Driven by world-leading technology the company now processes over five million transactions a day from its three million registered customers around the world.
Betfair Australia is a 50-50 joint venture between Crown Limited (ASX listed) and Betfair. It employs over 100 staff in its operations centre in Hobart, and also has a corporate headquarters in Melbourne.